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Search Engine Optimization (SEO)
White Hat SEO Vs Black Hat SEO
When we say White Hat SEO, it means that all techniques and tricks conducted are based on search engine guidelines & acceptable to search engines. It is focused on website users and not on search engines. To implement this fom of SEO definitely will take some time to get good results but it will last for a longer period of time.
Whereas, in Black Hat SEO, all techniques and tricks conducted are not favored by search engines. This technique is used inorder to gain higher rankings or traffic in very short period of time. Thought immediate results can be seen but at a cost of risk. Search engines may blacklist your website or reduce rankings or PR. Some of black hat SEO techniques used are Cloaking, Hidden text & links, Doorway pages etc.
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