Search Engine Optimization (SEO)

Important Terms and Concepts related to SEO

• IBL (InBound Links) / Back Links
  A link that points to a webpage or website from any other webpage or website.
  
  
• Cloaking
  It is an unethical way of gaining high search engine rankings. Here, different content is delivered to the search engine robots than that seen by the real visitors.
  
  
• Doorway Page or Gateway Page
  It is an optimized webpage specially designed for search engines to attract site traffic out of targeted keywords. Doorway page contains keyword rich content or links without focusing on look and feel part of the webpage and help to rank higher on search engines.
  
  
• Google Deep Crawling
  Search engine Google make attempts to index internal webpages of the website which are several clicks away from home page. This kind of update normally takes once in 2-3 months however this time frame may vary. Soon after deep crawl, one can expect boosting in Google PR.
  
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