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Search Engine Optimization (SEO)
Important Terms and Concepts related to SEO
- Pay Per Action (PPA)
An advertiser needs to pay only when click made results into some fruitful conversions like PDF download, sales inquiries etc.
- Free For All (FFA)
A website or webpage that contains lots of outgoing links to unrelated or irrelevant websites hardly adds any value to visitors.
- Pay For Inclusion (PFI)
In order to get listed in certain search engines or directories (e.g. Yahoo Directory), advertisers need to pay a fee (mostly annually). This kind of advertising model is called Pay for Inclusion.
- Sitemap
A page that contains links of every pages of the website, categorized in groups with proper structuring.
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