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Search Engine Optimization (SEO)
Important Terms and Concepts related to SEO
- Cost Per Click (CPC)
It is the rate that PPC advertisers has to pay for every click made by users on the running ads.
- Impression
A PPC Ad or webpage that is shown one time to users is called as Impression.
- Cost Per Thousand Impressions (CPM)
It is the cost that a PPC advertiser has to pay for every thousand impressions made of the running ads.
- Fraud Clicks
A clicks that are received on PPC Ads without any purpose or intention, giving no benefits to advertisers in whatsoever manner is termed as Fraud Clicks.
- Landing Page
It is the page that user lands, when user clicks on any PPC ad or link in search engine results pages.
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