Search Engine Optimization (SEO)

Some of the important parameters that affects Search Engine Rankings

• Importance of DMOZ & Yahoo Directory Listing
  Getting your website listed in DMOZ and Yahoo Directory helps in boosting PR which in turn help in getting higher rankings. DMOZ ideally known as Open Directory Project (or Directory of Mozilla) is a volunteer based directory of quality websites. Site submission in this directory is Free. Since both Google and MSN fetch directory results from DMOZ, so it holds it’s own importance.
  
  As far as Yahoo Directory is concerned, it’s a paid directory. Since Yahoo Search Engine fetch directory results from its own directory, it gives importance to it. Once you are listed in Yahoo, there is every chance to be get listed in Google quickly since most of the Yahoo directory pages has got PR >=5.
  
  
• Page Rank (Google)
  It’s a concept of Google search engine. Google Page Rank (PR) determines the importance of that particular page in the eyes of Google. Every page is rated in between 0 to 10. It takes into consideration several factors in determining a page rank of any webpage. The factors are
  • No of inbound links to a webpage
  • How many of those inbound links are from quality websites and what is the PR of those quality websites
  • No of outbound links to a webpage and what is their PR.
  To check the PR of any webpage, you need to install Google Toolbar. (Contd.)
  
  

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