Search Engine Optimization (SEO)

Some of the important parameters that affects Search Engine Rankings

• Title Tags, Meta Tags & Heading Tags
  Making use of appropriate keywords in title, meta and heading tags are given importance by search engines, provided the webpage content is relevant to those keywords.
  
  
• Back Links
  Whether it’s Google, Yahoo or MSN, this factor plays an important role. If this back links comes from a quality websites then it helps in increasing PR (for google) and also search engine rankings.
  
  
• Sitemap
  It displays the hierarchical structure of a website having links of all website pages. From SEO standpoint, it helps search engines to reach every webpage of the website so that it gets indexed faster.
  Also creating a sitemap xml page and placing it in the root of web server helps Google particularly in indexing.
  
  
• Writing blogs, articles and press releases
  Posting your blogs, articles and PRs into popular and quality websites helps you in driving traffic to your website. Also, you can increase backlinks, if those websites are static or having search engine friendly urls. (Back)
  
  
  

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