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Search Engine Optimization (SEO)
Organic Search Engine Rankings Vs Paid (Sponsored) Advertising
Traffic:
For organic search, you need to retain your top positions to really get benefited for high volume of traffic.
Incase of paid advertising, you can expect instant traffic once the campaign is up and running.
Audience control:
In paid advertising, one can restrict its website ads to be displayed to a particular country, town, city or zipcode.
But in organic search, it is not possible.
Click Fraud:
In paid advertising, there are every changes that you can get fraud clicking and gaining no advantage out of it. You have no control over it.
No such problems to be faced in case of organic search.
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